Stonex: From 1-2 Inconsistent Orders a Day to a Scalable 16-17 Order-a-Day Meta Ads Engine

How a D2C kitchenware handicraft brand cut CPA by over 60% and grew ROAS to 4x in 3 months with YUVMEDIA, a performance-driven ecommerce advertising agency.

At a Glance

Client Stonex Handicraft

Industry D2C Handicraft / Kitchenware

Platform Meta (Facebook & Instagram Ads)

Service Performance Marketing

Duration 3 Months

Agency YUVMEDIA

Key Results

• Orders scaled from 1-2/day → 7-10/day → 16-17/day
• CPA reduced from ~₹1000 to ₹300-400 per order (~60%+ reduction)
• ROAS grew to 2x within the first month, scaling to 3x-4x
• Achieved consistent, predictable daily order volume for the first time

Overview

Stonex, a D2C handicraft brand selling kitchenware products, came to YUVMEDIA with a Meta Ads account that wasn't converting. Orders were inconsistent — just 1-2 a day — visibility was low, and customer acquisition cost had climbed to nearly ₹300-400 per order, making the ad spend unsustainable.

As a performance marketing agency, YUVMEDIA didn't jump straight into scaling budgets. We started with a full audit — of the ad account, the website, and the competitive landscape — before touching a single campaign. That diagnostic-first approach uncovered pricing, creative, and targeting gaps that budget increases alone would never have fixed.

Within 3 months, daily orders scaled 8-10x and CPA dropped by more than 60%.

Where the Brand Was

Stonex had a genuinely good product — handmade kitchenware (Printed Marble Chakla Belan) with real market demand — but its Meta Ads performance didn't reflect that. The account was generating only 1-2 orders a day with no consistency, visibility on the platform was weak, and cost-per-acquisition sat around ₹10000, well above what the margins on the product could sustain.

The brand needed more than "more ad spend." It needed a structural fix across pricing, creative, and audience strategy before performance marketing could actually perform.

The Challenges

1. Inconsistent, Unpredictable Order Volume The account was producing only 1-2 orders a day with no reliable pattern — making it impossible to forecast growth or justify scaling spend.

2. Low Visibility The brand wasn't showing up where or how often it needed to in front of the right audience, limiting reach and demand generation.

3. Unsustainably High CPA At ~₹1000 per order, customer acquisition cost was eating into margins, capping how aggressively the brand could grow.

Our Approach

Rather than treating this as a straightforward "scale the ad spend" job, YUVMEDIA built the strategy in layers — fixing the fundamentals before pushing budget.

1. Full Account & Website Audit Before any campaign changes, we analyzed the existing ad account structure and the website experience to identify where performance was actually breaking down.

2. Competitive Price Research We ran a competitive pricing analysis for the product category and optimized Stonex's pricing based on real demand signals and competitor benchmarks — a lever most performance marketing engagements skip, but one that directly affects conversion rate and CPA.

3. High-Performing UGC Video Creative Since the product was a kitchenware item, we prioritized UGC-style video content to build trust and demonstrate the product in real use — a format that consistently outperforms static ads for this category.

4. Audience Research & Targeting We ran focused audience research and rebuilt targeting around the core buyer segment — primarily housewives and home-focused shoppers — rather than relying on broad, unfocused targeting.

5. Aggressive Ad Copy & Creative Testing We maintained a high frequency of new ad copy, mixing carousel creative with UGC reels, to avoid ad fatigue and keep cost-per-result low as the account scaled.

6. Budget Scaling Only once pricing, creative, and targeting were validated did we begin scaling budget — ensuring growth in spend translated into growth in orders, not just growth in cost.

The Results

The layered approach paid off fast:

• Daily orders climbed from 1-2 to 7-10, then further to 16-17 orders a day
• CPA dropped from ~₹1000 to ₹300-400 per order
• ROAS improved to 2x within the first month, and scaled further to 3x-4x
• The brand moved from unpredictable, low-volume sales to a repeatable, scalable acquisition engine

Ready to Scale Your Ecommerce Brand?

If your Meta Ads account is stuck at inconsistent orders and high CPA like Stonex was, it might not be a budget problem — it might be a strategy problem.

YUVMEDIA is a performance marketing agency and ecommerce advertising agency helping D2C and marketplace brands turn ad spend into predictable, scalable growth.

[Book a Call → +91-8824269821]